Technology, detailing and business — three worlds I work with the same mindset.
I'm Ricardo Umpierrez, from Uruguay. I grew up surrounded by technology — I ran game servers, built small pieces of software and taught myself long before I set foot in a university. Curiosity always came before the classroom.
Later I made it formal, studying Software Engineering at the Universidad Católica del Uruguay, and then earned an MBA at Universidad de Palermo — where my thesis turned into detailing.uy, an academic project that became a real platform.
Professionally, I've been through some of the biggest tech companies in the region: I was part of MercadoLibre and Oracle, and worked at large corporations and Latin American unicorns as well as fast-moving startups.
I adapt to the problem — not to a stack or a company size. What motivates me most is applying what I know to solve real problems and create opportunities where there were none before.
I'm also involved in the family business autoaccesorios.com.uy, bringing technology and digital marketing to keep it growing.
Today I keep building: I founded detailing.uy and detailing.lat, I'm co-founder of CursosDetailer.com, and I keep launching my own projects at the intersection of technology and the automotive industry.
Technology + detailing + business — the trio that defines me.
Projects at the intersection of technology, detailing and business.
An MBA thesis at Universidad de Palermo — an academic project turned into a real, reference platform for professional detailing in Uruguay.
View project ↗The regional detailing platform for all of Latin America. Courses, community and resources in Spanish.
View project ↗A commercial detailing education platform — from passion to a profitable business.
View project ↗The family car-accessories business. I bring technology and digital marketing to grow it online.
View project ↗Two books on building a detailing business — available on Amazon.
A true story about building a detailing business from nothing — no resources, no contacts — just passion, work and the right decisions at the right time.
View on Amazon ↗For those already in the business who want to level up. The mindset, operations and positioning shift that separates a car wash from a professional detailing studio.
View on Amazon ↗